Patricia McLaughlin

Multi-faceted executive who builds Brands that drive business momentum and growth. Twenty plus years of outstanding achievement at advertising agencies and global Fortune 100 companies including AIG, AXA and AT&T (consultant). U.S. and international markets. Business to business (B2B) and business to consumer (B2C). Post merger branding. Crisis communications. MBA.

Key Competencies: Marketing, Communications, Brand Management

• Marketing Strategy
• Customer Insights
• Segmentation/Analysis
• Advertising
• Sponsorships/Events
• Multicultural Marketing
• Brand Management
• Value Propositions
• Web Content
• Social Media
• Identity Systems