Patrick Durando

I am quite convinced that enterprise social networking, or social computing, will change the way people work. What makes me so sure? Because as Senior Director of Global New Media, I spend most of my day trying to get the 25k+ employees of The McGraw-Hill Companies to connect and collaborate more using Buzz, the social network my team manages.

I continute to evangelize social computing across the entire corporation because I think it is technology that will have a positive impact on innovation, product development, employee engagment and even quality of life. Throughout my career I've adopted emerging technologies like social media marketing, web video, online marketing, ecommerce and desktop publishing, but I believe these will pale in comparision to social computing.

Most of all, I like to find the humor in most things whether at the office or home. The latter is spent with my wife and two children on the Upper West Side of Manhattan. Together, we do so much that it seems we never have time do anything. We get to the beach whenever possible, and love having our family and friends with us.