Patrick Pan

Patrick is a Fortune-100-trained and startup battle-tested leader in global strategy and consumer marketing — leading the multinational direct-to-consumer profitability, B2C commercial growth, B2B platform scale, and brand storytelling at some of the last decade’s most interesting institutionally funded companies — including Theragun, Lumin Skin, and Nest New York. He was also the co-founder and CMO of marketplace SaaS platform Apastra that accelerates the global product manufacturing and supply chain ecosystem.

In these challenges, Patrick focuses on defining brand narratives, delivering new revenue opportunities domestically and internationally, isolating variables to achieve the best LTV/CAC ratio, optimizing funnel efficiency, and spearheading product-market fit for new entrants in the portfolio.

Patrick studied at UC Berkeley with an honors thesis examining the globalization of consumerism and at London Business School in the invigorating MBA program. He has been a featured speaker at conferences in London, New York, Shanghai, and San Francisco on topics in international growth, eCommerce profitability, customer intelligence, and brand narratives. He has also been a guest lecturer on similar topics at the UC Berkeley Haas School of Business at at NYU Stern.

Currently, Patrick serves as the President of the Berkeley-Haas Alumni Network of Los Angeles.

Beyond professional endeavors, Patrick is a certified Rescue Diver who occasionally surveys coral reefs around the world on marine conservation projects. He has also worked with animal rescue operations to build investor/donor relations, in addition to volunteering as a social therapist for abused dogs, helping them to rehabilitate and rebuild trust for a successful transition into life with permanent families. In his leisure you may find him working hard at improving his underwhelming Alpine skiing skills, or perhaps performing live vocals from musical genres of the '70s and '80s at intimate late-night lounges.