Patty Hughes

Results-driven executive level marketing professional with over 25 years of experience. Proven ability to establish and manage effective sales and marketing departments, manage P&L, and oversee the execution of all aspects of client digital marketing campaigns through effective team management. Proven experience in driving high-level strategic decision making as a direct report to C-level executives. Competent in identifying market opportunities, developing accountable programs and improving existing processes and results. Responsible for numerous marketing programs that delivered effective results while reducing costs, significantly improving existing marketing programs. Extensive advertising, communications, public relations and online marketing management experience with innovative programs, branding strategies, and results. Well-versed in technology-based marketing tools, analytics, and digital marketing strategies.