Technology marketer, commentator and analyst of all things data centre. Fascinated by the impact of technology on our lives, constantly curious about everything around me. Passionate about history, football, music, the NHS and life in general.

Marketing is 80% process and 20% creativity. It's all about bringing together what the customer wants with what you can deliver better than anyone else and communicating it in simple, understandable terms. This is what I do for IT organisations of all shapes and sizes.