Paul Meersman

I use actionable insights to ensure the right message, reaches the right person, in the right context. This brings about a change in behaviour that then generates a measurable return on marketing investment.

Having worked my way up and through the different marketing disciplines I am equally at home rolling up my sleeves to execute every detail of a campaign, as I am working with my team to create high-level multi-channel marketing strategies.

AREAS OF EXPERTISE:
◆ General marketing: aligning solutions with the needs of the end-customer/user

◆ Outbound Marketing: using email, direct mail, print and digital advertising, events, TV, radio, SMS, mobile apps and promotions to push marketing messages to target audiences.

◆ Inbound Marketing: using content marketing, search engine optimisation, Pay Per Click and social media to enable people to make informed choices, engage with brands, change behaviours and generate leads for clients.

◆ Social CRM Marketing: leveraging Business Intelligence insights into Big Data to open new more effective and personalised communication channels with segmented audiences.

◆ Marketing Measurement: using website tracking and analytics, including Google Analytics, social media monitoring, CRM reporting, SEO analysis and a wealth of analytics tools to provide actionable insights to prove value and guide marketing effort and investment.