Paul Hudson

Currently a global marketer for RSA, working alongside our teams in Canada, Asia, South America, and Europe, I have a marketing degree and 15 years experience delivering effective programmes for brands such as HSBC, Thomson Reuters, The Wall Street Journal, T-Mobile, Powergen and RSA.

My career began in direct marketing (which makes me feel like a bit of a fossil), but is now much broader, I'm equally at home within faster paced digital environments and have recently been immersed in innovation and creativity training from the So Team (thesoteam.com) to help drive propositions for our global business.

I have a passion for measurable, impactful marketing which has stayed with me across a number of significant projects including the successful development of a marketing team for a technology start-up business, the profitable repositioning of a major utility brand and the reinvigoration of a key affinity partner relationship for a leading insurer.

Marketing has an exciting future, technology has obviously made a huge impact, location based services, mobile channels and social media are all pushing the boundaries of communications, but for me the principles haven’t changed, data is king and targeting is essential.

Anyway enough about marketing, I also have a passion for family, friends, sport and travel, although outside of business trips I have to say I’m a lazy traveller, the beach usually wins out!