paula toledo

Montreal, Quebec Canada

Storytelling. It is my own way of quenching my thirst to travel to far away places. Albeit imaginary, through writing, I revel in the curiosities of how other people live, the opening to what makes us all tick and what, in the end, unites us.

I tell stories, for my own pleasure, as a singer/songwriter. You can have a listen here: http://music.cbc.ca/#!/artists/Paula-Toledo And as a Brand Marketer for other companies, Grouse Mountain, Whistler Water, Coca-Cola, Evian Water, that I have had the good fortune to work for. I am the Founder of Understory, a company that helps make Artists and Entrepreuneurs stories come to life by writing bios (under my pen name Floro), capturing photography, mapping out a brand story and writing lifestyle content for blogs.

http://www.davidodlum.com/about

http://www.curiousneuron.com

http://www.lijastyle.com

Projects that I have on the go is a children's storybook that helps children and parents deal with loss or separation. I am in the embryonic stages of campaigning for boys and men who live with mental illness and mood disorders - helping them to externalize, find their voice, share in their struggles and get access to the help they need and deserve.

  • Work
    • Understory
  • Education
    • Concordia University,
    • Esade University (Barcelona),
    • McGill University
    • University of British Columbia