Paul Entin

I come up with ideas and turn them into breakthrough sales and marketing strategies that help my Clients sell their products, equipment and services. Although I've successfully spearheaded programs for the Mills Corp., Coldwell Banker, Wegmans and other consumer organizations in nearly two decades of experience, I focus on helping manufacturers and other industrial, business-to-business companies survive and thrive. I work directly with CEOs, company presidents and marketing executives to develop and aggressively implement integrated marketing communications programs that generate qualified sales leads, create or enhance name brand awareness, establish positioning and ultimately help open dialog, close sales and drive referrals. My custom-tailored approach integrates advertising, public relations, literature, direct mail and Internet marketing, including email marketing and social media management, among other vehicles as necessary to achieve Client success. It’s the skilled marketer who understands how to involve traditional print media and materials with online communications so they work together for maximum impact.