Paul Froio

Paul Froio is a man with an extensive business background. He has experience and success in brand strategy, sales, distribution, direct-to-consumer sales, retail, merchandising, marketing, and operations. He is considered a global expert in business and people leadership, product creation, brand strategy, sales & marketing, and business development.

Since 1994, Paul has been a loyal and valued leader at Reebok and Adidas. He has delivered expert team leadership, growth-driven strategy, and bottom-line results for these industry-leading athletic brands.

Froio currently serves as an executive in product creation at both Reebok and Adidas. In this role he is responsible for design, development, and marketing of product ranges for commercial channels of distribution.