Paul Froio

Business Executive in Cohasset, MA

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Paul Froio has achieved a number of career milestones during his time at Reebok, including:

Reebok Retail Muscle Up strategy development to downsize and resize the Reebok fleet to increase sales and profitability.

Strategic sales and marketing team development and leadership to support Reebok's sales and distribution strategies in NAM.

Supervision of multiple successful product launches, from concept to consumer. Major product introductions include Zig, Toning, CrossFit, RealFlex, and Classics.

As the head of Global Business Development, I traveled extensively around the world, resulting in double-digit growth in the EMEA, CIS, and LAM markets.

Several sales awards for exceeding company sales targets