Paul Gelb

Paul is the founder and head of Razorfish’s mobile practice. The practice’s primary offering suites include integrated strategy engagements, application and site design and development, messaging programs, and media, ad creative and search campaign services. Paul has helped over 70 clients on the road to innovation by pioneering media and development executions in mobile and integrated initiatives across digital out of home, broadband video, interactive television, social networks, and gaming. In an ever changing digital landscape, Paul is also a trusted consultant to Razorfish's largest clients as they evolve their media and business strategies to include breakthrough technology and advanced platforms. Paul’s mobile clients include Unilever, Kraft, Citibank, Morgan Stanley Smith Barney, T Rowe Price, Experian, Ford, Mercedes Benz, MillerCoors, Best Buy, Staples, Ralph Lauren, Victoria's Secret, Starwood, Intel and AT&T.; Paul’s mobile work has been well received by industry and clients alike. He was awarded the 2010 Media All Star Award by Mediaweek. Razorfish was also recognized with the 2009 Mobile Marketer of the Year award. Individual initiatives have won Mobi and MIN awards and both a bronze design lion and a cyber mobile advertising short list nomination at Cannes 2011. Razorfish has demonstrated unparalleled consistency, with 17 applications listed in the iTunes App Store. These prominent apps include the #1 branded app of 2008, a #1 top free iPad app and a #2 top grossing iPad app. As well, an app developed for a joint venture project with Citibank was featured on CNBC and Razorfish’s internal time tracking app was featured on Apple’s site as a best in class example of iOS enterprise apps.