Paul Goldston

Currently I make up part of the team at Reload Media - a leading digital marketing agency in Brisbane, Australia.

My role at Reload Media encompasses the following specialty areas:

Head of ROI: Ensuring all Reload Media clients are achieving and exceeding internal and external account benchmarks.

Digital Strategy: Developing digital strategies to integrate with our client's advertising and marketing objectives.

Team Management: Managing the search marketing and social media departments at Reload Media.

Search Engine Marketing: Overseeing the development, implementation and optimisation of PPC and CPM advertising campaigns on the Google, Yahoo and Bing search networks and ensuring industry leading strategies and tactics are being utilised by my team.

Social Media Marketing: Overseeing the development of measurable social media solutions for our clients. These social media activities include (but are not limited to) social media content strategy and community management, social media PPC advertising, social media promotions and detailed social media reporting.

Conversion Optimisation: A/B split testing and content experiments, heat mapping, landing page/website wireframing, copywriting, usability and ongoing testing.

Project Management: Managing website, landing page, Facebook app, mobile app, EDMs and bespoke promotion builds & executions.

Blogging: At Reload, we are encouraged to reflect on the latest issues, developments and improvements in our specialty areas through our company blog. You can find all of my refelctions to date here: http://bit.ly/fgcmLS

Specialties: Web Strategy, Search Engine Marketing, Social Media Marketing, Conversion Optimisation, Web Usability, Creative Copywriting & Integrated Marketing.