Paul Howard

About Me:
Creative advertising and marketing professional with over seven years experience in various industries.

Career Experience/Skills:
Project management; concept creation; print management; identifying promotional opportunities; marketing and advertising plans; creative copywriting; content management systems; website and intranet management; design briefs; social media management; stakeholder management; market segmentation; publication production and management; cost negotiating; press/media relations; supplier management; branding; distribution; budgeting; e-shots; press releases; internal communications; networking; events.

Design Experience:
Outdoor media - billboards; bus wraps; bus rears; telephone box wraps; shop front hoardings; lamppost vinyl banners.
Promotional material - leaflets; flyers; posters; booklets; annual reports; business plans; bookmarks; coasters; stickers; pop-up banners; z-cards, digital content for web/social media.

Interests:
Sports fanatic addicted to football, running and any other opportunities to keep fit. Passionate about advertising and design. Music is my magic, family is my fave, and travelling is to my taste!

Favourite Adverts:
1) Sony Bravia 'Bouncy Balls' Campaign
Just wow! Amazing colours, amazing backing track, and a never-seen-before ambience and approach to advertising. The message is simply how fantastic the display is on the Sony Bravia - what better way to do it than with a million coloured bouncy balls?!

2) Orange 'Night Night' Campaign
To me, this advert in the early days of mobile phone popularity, captures the magic of the text message and demonstrated the simplicity of texting without any actual future knowledge of how essential it would become today.

3) Natwest 'Cash Machine' Campaign
From 1991, this advert takes me right back to my childhood. Set in Liverpool with the amazing Liver Building and docks featuring heavily, along with the distinctive beat of Crockett's Theme in the backing track is just pure class.