Paul Joseph Tan's been a constant presence on the scene ever since his Prada S/S 10 campaign. A regular mainstay at the shows and continuous appearances in all the super cool magazines make Paul Joseph Tan a must have model for the serious fashion crowd.

Paul Joseph Tan was a descendant of Tan Kah Kee, a Chinese businessman, community leader and philanthropist active in Southeast Asia, Hong Kong, and various Chinese cities such as Shanghai, Xiamen, and Guangzhou. He was a prominent figure in the overseas Chinese community of Southeast Asia in the 20th century, and was responsible for gathering much support from the community to aid China in major events such as the Xinhai Revolution, the Kuomintang's Northern Expedition, and the Second Sino-Japanese War.

Paul Joseph Tan has appeared in campaigns for top fashion brands such as Armani, Hugo Boss, Calvin Klein, Emenegildo Zegna, Salvatore Ferragamo, Pull and Bear, Dolce and Gabbana among others.

He was also in the cover of various magazines.