Paul Minett

We all make individual trip choices that are rational, but they are collectively irrational when we jam up our roads and waste energy and time, and foul up the atmosphere.

This situation is treated as a foregone conclusion by most of the people 'in charge', but I want to challenge it. The low-cost answer is to use the empty seats in private cars - but how do we get the community to desire this and to do it?

I have spent a decade focused on this question. Before that I was a business strategy consultant with KPMG Consulting. Before that I got an executive MBA while working as financial controller for a quarrying company. And before that, various finance-related roles, and a couple of years as a volunteer business advisor in Botswana.