I am passionate about elevating the role of design; and creating solutions that result in organizations, people and society thriving.

I work at the intersection of the physical and digital worlds to create new product ecosystems that enable organizations to connect people with information, products and services. My work positively affects future hardware products, digital interfaces, web experiences, interactive exhibits, brand development, product packaging and environmental graphics.

I am a partner and Design Strategist at UPSTREAM, a front-end innovation consulting group. We help leaders identify growth opportunities, envision new customer experiences, and facilitate continuous innovation.

Our focus is "impact where it matters most".

I believe that the greatest human problems represent growth opportunities for brands that have the vision to embrace them. As innovators and design thinkers, I believe that good design is about solving the right problem, and that innovation creates the most impact when addressing causes instead of symptoms. Established brands possess the resources and channels to affect these causes. I believe brands can generate impact and growth by understanding the journey an individual takes to a new state of well-being, and building ecosystems that serve roles to help move people through that journey.