Paulo Calisto
Consultant in Portugal
Paulo Calisto is a hospitality consultant and the creator of the V.I.S.I.T.A.™ Method, a proprietary system designed to help attractions and tourism businesses thrive in a digital-first world. With 13+ years of experience across sales, marketing, and operations, Paulo helps leaders apply AI and smart tools to achieve measurable growth and stronger guest loyalty.
The V.I.S.I.T.A.™ Method addresses six core areas of success: Visibility, Intelligence, Seamlessness, Immersion, Transactions, and Automation. It provides a step-by-step framework to transform guest journeys, increase efficiency, and drive profitability. Paulo’s work empowers organizations to innovate confidently while staying focused on delivering unforgettable guest experiences.