Paulo Crepaldi, also know as “PC”, is a start-uper ofcreative and innovative companies. After being a managing partner of twopremier consulting and training companies in São Paulo, Brazil he decided tostart a new business focused on people called ING Marketing & Training. He was expertly trained in Leadership and PeopleManagement by Dr. Paul Hersey’s team from the Center For Leadership Studies.Dr. Hersey and his team received international acclaim for developing theSituational Leadership Model. Paulo was also trained by Dr. GeraldZaltman’s team at Harvard Business School, known for the development of ZaltmanMetaphor Elicitation Technique and Positive Power & Influence by SituationManagement Systems a Boston consultancy company. Paulo started in Brazilthrough Mindroads – the company that pioneered the implementation ofNeuroscience applied to Marketing and Communications strategies in Brazil.