Paulo Gaudencio

Paulo has been in Mobile Marketing for over 8 years. He managed the Mobile Marketing Business of Movensis.com, developing mobile marketing campaigns, services and projects in the Mobile arena. Before Mobile, he helped companies to engaged in Web Marketing and Digital Business. He was the Internet Strategist at Jazztel Terravista Lisbon, Founder and Managing Director at Publicis Technology Lisbon, responsible for development and implementation of New Media Communication projects. Owns a postgraduate degree in Marketing Management and other in Business Management at Univ. Católica Portuguesa and a degree in Systems and Computers Engineering at Instituto Superior Técnico Lisboa. Specialties New Business Development, Negotiation, Team Management, Digital Media Strategy, Search, Social Media, Micro Blogging, Mobile Marketing & Advertising Strategy, Digital and Tradicional Media Advertising Integration, Web 2.0 Thinking, ecomm, Analytics, SEM, SEO, User Engagement, Metrics, Usability