In 1997 I was a slave to Yellow Pages. My business was going well, but it was directly related to my ad spend and I was caught in a vicious circle. Fortunately targeted Adwords and Facebook Ads now allow profit margins to be measurable. Today I help clients drive more customer leads, conversions and increase their revenue. Contact me if you need help.I have extensive experience and am a fully qualified Google Adwords Insividual - qualified in every certification. I have a hands on approach to campaigns and am addicted to split testing and improving ROI. Advanced remarketing and goal funnels are my particular passion which open up a world of possibilities to clients who are prepared to explore new technologies.My efforts and support are suited to medium sized corporates with a minimum spend budget of 25k pm.Personal Quirks - as a minalmalist I have a thriving network of 65 year old female friends at a number of Op shops eagerly awaiting my next pay it forward contribution. My bucket list is too full right now - all 4 grand slams in the same year, trekking the Tea Horse Road in China, or a thesis on product packaging design in Japan.I love the bush, B W Photography in China, Salmon sashimi at the Shangri-La in Shanghai, Dime bars and I only shop twice a year at UniQlo in Beijing or Shanghai. My dream is to run my entire business virtually anywhere in the world via webinar once a week.Very soon :)