Pavel Lagutin

SUMMARY

I am a seasoned and out-of-the-box thinking Product Manager with 8 years of experience in software development and online media domains, armed with a mix of skills in product lifecycle management, business development, research and analytics, and marketing. For the last 6 years I was performing as a product owner at the largest companies in Eastern Europe. I was responsible for developments, launches and promotion campaigns for dozen of successful web services and mobile applications.

Also, I have a very solid enterpreunial spirit, which helped me to found a media startup back in Russia. I was in charge of TV documentaries producttion and post-production routine and managed a geographically remote team of narrators, editors and designers.

Outside of work, I have a lot of passions, but mostly I prefer to spend my time for the movie script I just started to write and for the Club of Psychological Games, my wife and me just opened.

AREAS OF SPECIALIZATION

Product Management – Product Strategy - Marketing Strategy – Branding & Positioning - Research & Analysis – Business Development

KEY SKILLS

• Product Life Cycle Management including marketing strategy & execution, growth hacking, branding & positioning, market research & analysis, strategic partnerships, and P&L management
• Liaising between customers and internal stakeholders with a focus on technical & business knowledge
• Creating financial models, forecasting predictions and competitive analysis
• Expertise in managing integrated marketing campaigns including ATL, BTL and digital engagement
• Business development experience: co-founder of the successful media startup
• Languages: English (fluent), Russian (native), French (intermediate)

PROFESSIONAL EXPERIENCE

Nov.2013 - Feb.2014 - Brand management consultant,

Marani Design LLC, Maranidesign.com, NY

Jun.2012 - Feb.2014 - CoFounder & Executive Producer

ImpulseTV, Russia (full-cycle media production company)

Sep.2011 - Feb.2013 - Product Manager

Wamba Meeting Network, corp.wamba.com/en/

Sep.2009 - Sep.2011 - Product Manager

Online Radio 101.ru, Russia