Owner of MIDEA branding agency, developped brands for such companies as Agora (one of the biggest Polish media companies), American Restaurants (European operators of brands such as Burger King or Pizza Hut) or Diners Club International.

Recognized public speaker (see his TEDx speech on evolution of typography or the one about how much is your age worth in the times of Tinder) and author of numerous publications on branding and advertising (regular contributor to industry-leading titles such as Marketing w praktyce or Brief).

A valued trainer and teacher – does lectures on brand management as part of a MBA program and cooperates vith various Polish training institutions. Among his clients are companies such as Citi Bank, LOT Polish Airlines and TP (largest Polish telecom). See this page for more details on training.

His marketing & branding book, Zakamarki marki was awarded Best Marketing Book of 2011 title. Published in August, 2011 by OnePress, the leading Polish publishing house renowned for business books. It became OnePress' number 1 bestseller during the first week of pre-sale. His second book, Grywalizacja was published in January, 2012 and became instant bestseller as well.

Book and movie lover in his spare time ;)