Pawel Tulin

Pawel Tulin was a founding member of BrandWizard Technologies, a software group of Interbrand. As a Vice President of Software Engineering he designed a number of enterprise level software solutions concentrating on Brand Assets Management, which later was wildly adopted as Digital Asset Management. His solutions are currently being utilized in a number of Fortune 100 companies around many countries around the world. After Interbrand, Mr. Tulin focused on consulting in the areas of Software and Information Architecture providing advice to many marketing and advertising agencies, including Interpublic and Omnicom groups of companies. While this period he was actively involved in the development of Web 2.0 projects for many of national and international clients. Additionally, he designed a number of online solutions used by non-for-profit organizations around the world. Those systems are used for management and production automation of marketing and collateral materials. After five years at Interbrand, Mr. Tulin participated in redesigning of the SAT online training solution by College Board. This system is being used by most of the schools in United States. More recently, he developed new Information Architecture for web applications used by New York Stock Exchange and currently he is responsible for UX Strategy for IBM and Havas doing some AI stuff with Watson and biosensors with the focus on EEG Brain/Comnputer interfaces. Pawel Tulin lives and works in New York although his projects span globally.