Payal Wadhwa

Payal is an experiential designer and cultural strategist. She works to build strong narratives through design, interpretation and engagement. She is the founder of a design-led practice called InspireConspireRetire (ICR) and an urban narratives lab called Storary.

Her work includes creation of strong brands and environments, exhibitions and interpretation programs, projects for museums and the sector of cultural heritage, work with communities and interventions in cities to tell the stories that need to be told, making them more accessible, human centric and inclusive.

Irrespective of the sector, her work remains centred on making meaning and augmenting value. She loves a challenge and working across media, with different clients, adopting collaborative strategies to understand best specific needs.

A vociferous reader, she reads without prejudice- unless it’s badly typeset.