peter BUSCEMI

As a strategic and visionary marketing executive and brand champion, I have leveraged my unique combination of classical training and entrepreneurial experience at start-ups to transform technology innovations into multimillion-dollar revenue streams, in B2B environments. I offer a collaborative approach to leadership that involves working closely with boards, management teams and cross-functional teams to build marketing organizations that deliver exceptional value to company stakeholders.

My subject matter expertise spans all areas of marketing, including go-to-market strategy and execution; brand identity and brand positioning; product development; sales and marketing leadership; customer acquisition and retention; and influencer and analyst relations. A passionate, high-energy, fiscally conscious, and goal-driven marketing executive, I approach each new challenge with a rare blend of creativity and analytical skills to innovate go-to-market plans and brand strategies that yield measurable results in established and newly-defined target markets.

Market experience includes: Business Intelligence (HP, Business Objects, Actuate, Accelrys); Cloud Computing (Avasta-pioneer); Consumer (Apple, OpenMed); DC Infrastructure (Aperture); Enterprise Applications (Oracle); Human Capital Management (Personic, HumanConcepts); Mobile (Kony); Opensource (Actuate/BIRT); Performance Management (Acutate); SMB (HumanConcepts).