Currently the Head of Experiential & Customer Experience at Wunderbrand, I am specialist in Experiential Marketing. I gained 5 very valuable years of experience in consumer trend analysis and insight extraction at Instant Grass by working on various brand accounts that market throughout Africa.

Following on from this, I then went on to start my own experiential agency, 3 Blind Mice with a fantastic partner based in London. As Creative Director at 3 Blind Mice, we worked with various multi-national luxury and lifestyle clients, applying to the luxury sector our knowledge of both consumer insight and experiential marketing. We were responsible for developing campaigns that not only fit clients’ business objectives but also created ‘brandvocates’ out of consumers through innovative and emotionally engaging experiences resulting in long term brand loyalty.

Having refined my skills and developed a substantial client base at 3 Blind Mice, I joined Wunderbrand as Head of Consumer Experience where we consult and provide strategic solutions for various clients and brands on how to be engaging and to remain top of mind by keeping the end consumer and their path to purchase in mind at all times.

Skill Sets:

Consumer Experience

Customer Journey Mapping

Experiential Marketing / Campaign Concept Development

Creative Production & Brand Managment / Curation

Brand Strategy & Development

Live Music Production & Creative Execution

Content Marketing & Strategy

Customer Relationship & Brand Loyalty Strategy / Development