Born and raised in Bor, eastern Serbia. Graduated from Belgrade University in 2007. In 2010. started working at Plusmedia, Belgrade as media planner/digital specialist, specializing in digital media and developing digital strategies. From December 2017. working for Universal Media, Belgrade. Big devotee of internet and gadgets, constantly meddling with his smartphone, tablet or laptop.

Fitness enthusiast and healthy life style advocate. This passion has brought him cover page in Serbian issue of Men’s Health magazine in January 2008. He likes to play guitar and video games in his free time, and on weekends likes going out with his friends. Favorite maxim “If you believe in yourself, so will others”.