Pedro Rojas

Pedro Rojas is the Managing Partner of Platano Advisors, a sell-side healthcare M&A and business brokerage firm based in Fort Lauderdale, FL.

Over more than a decade in healthcare transactions, Pedro has advised on over 100 deals across dental practices, primary care, MedSpas, behavioral health, cardiology, and value-based care platforms. Platano Advisors represents practice owners who want to exit on their terms — clean, structured sales that maximize valuation and protect what owners spent careers building.

Pedro's operator-owner perspective sets him apart from traditional advisors. He is one of the few sell-side brokers in the country who is actively acquiring and operating healthcare businesses himself. That dual seat — advising sellers while running a practice — informs how Platano prepares deals, what buyers actually pay for, and where most exits leave money on the table.

Pedro is a BizBuySell Elite Broker. He has been featured in Authority Magazine on practice exit strategy, family business succession, and physician burnout, and his firm's launch was covered by BusinessWire, Yahoo Finance, and MarketWatch. He is a regular voice on healthcare M&A timing, multiples, and value-based care economics.

Pedro holds an MBA from IE Business School in Madrid, where he specialized in finance and entrepreneurship, and a BS in Finance from Florida International University. He is trilingual in English, Portuguese and Spanish and works with sellers and buyers across the United States and Latin America.

Pedro lives in South Florida. For practice owners considering exit: www.platanoadvisors.com | 786-882-1095