Pedro De Abreu

Pedro De Abreu is a Harvard University scholar; featured columnist, published author, researcher, entrepreneur, and authority on helping organizations innovate by helping individuals leverage the impact of the brain and behavior on individual performance.

Pedro De Abreu is the founder of 14x Innovation Group, an innovation development practice that specializes in building innovation capabilities in individuals and organizations in business, government, and education by helping individuals leverage the impact of the brain and behavior on individual performance and by providing organizations with a framework for organizational innovation and change. 14x Innovation Group runs intensive workshops, provides consulting sessions, and keynote speeches. Through 14x, Pedro has traveled to countries including Dubai, Oman, Brazil, Kuwait, and the Kingdom of Bahrain to help organizations and individuals innovate.

Pedro has a master’s degree in Applied Psychology, Neuroscience, and Practice in Mind, Brain, and Education from Harvard University. At Harvard, Pedro conducted research on the interplay of dispositions and environmental factors in the development of high performing individuals as well as on organizational behavior. Pedro assists with research in future self-perception and affective forecasting at Edgar Pierce Professor of Psychology Daniel Gilbert’s laboratory at Harvard University.

At 15, Pedro arrived in America from hardships in Brazil without knowing how to speak any English. Soon he mastered the language and, at 18, moved to California with two friends to start a multi-media company. He has since been featured in Young Entrepreneur World: How 25 Teen-Trepreneurs Succeeded and Left World Leaders Scratching Their Heads, by British publisher Marshall Cavendish. He has been appointed South Carolina’s New Century Scholar by the Coca-Cola Foundation and by USA Today, and has won the prestigious Leadership in Education Award at Harvard University. Pedro is a TEDMED delegate; a Magellan Scholar, Walker Institute Scholar, City of Columbia Fellow, TEDx speaker, Darla Moore Emerging Leader, Pearson Prize National Fellow semi-finalist, and Fulbright Fellowship finalist. Pedro is a member of the Board of Directors of the Central Midlands Council of Governments, a