Pedro is CTO and founder of The Urban Roosters, a platform for online Hip-Hop competitions”, with + 200,000 players and over 42 Million views on Youtube, Urban Roosters is bringing the RAP battles to the internet.

He was the Spanish delegate at the 2014 Creative Business Cup and later on, participated in Cambridge's Ignite Programme, Startup Chile and Lanzadera accelerator.

Previously worked as a Creative & Art Director at TBWA Madrid & Publicis Madrid.