Random acts of marketing. Does this sound like you?...

A post here. Another there.

Done occasionally.

No connective tissue between them.

No North Star in the form of a KPI (that's key performance indicator for the uninitiated) or other metric?

No strategic plan?

I'm a senior marketing and communications leader with 20+ years driving growth for Fortune 100 financial services and tech firms--including companies like Morgan Stanly and Amazon Web Services (AWS).

More recently I've worked with mission-driven organizations--particularly tech for good. I’m also formally trained in user experience (UX) writing and research.

In addition to working with large legacy companies, I now collaborate with first-time and early-stage founders to help them them move from feeling intimidated, to to clarity—and action!

That means:

• Auditing what's working in your current marketing--and what's not
• Conducting competitor analysis
• Crafting a manageable three-month strategic marketing plan—together
• Analyzing data to make your marketing plan a living document that lets you shift and pivot, based on quantitative (and qualitative) learnings from your strategic marketing tactics thus far
• Creating systems and automation to make consistent marketing possible--and reap its rewards

Ready to go from random marketing to:

• Regularity and a calendar cadence that increases engagement
• More closed deals and customer acquisition
• Hitting your KPIs
• Seeing a visible return on your investment

Schedule a free 20-minute consultation: https://calendly.com/petraelewis/20min

Have more advanced marketing needs? Hire me as your Fractional CMO.

I also offer business development services that help my small-business clients accelerate by creating scalable revenue streams and unique-selling-proposition (USP) IP.

I particularly thrive on mandates for undefined projects—and bringing sketched-on-a-napkin ideas to life.

Let’s collaborate!