For the past 30+ years, I’ve helped shape, build, and protect brands, companies, and nonprofits — from startups to the Fortune 500.

I began my career in Italy in the mid-'80s, before moving to California in the late '90s, where I worked with Apple as part of the team tasked with orchestrating its comeback. I've launched hundreds of products and companies in Europe, the US, and globally.

I advise founders and C-level executives all around the world on how to strategically use communications and storytelling to reach their business goals, while making the world a better place. I’ve helped international companies entering the US market, and domestic companies going global.

I've worked at the best agencies in business: Edelman, Ogilvy, and Weber Shandwick (strictly in alphabetical order).

Throughout my career, I saw too many corporations and startups wasting time and money. Mostly for two reasons: 1. they weren’t strategic in their use of communications to reach their business goals; 2. they had the wrong partner or internal set-up.

That's why I founded Penati and Partners: to help agencies and brands reach their full potential. I am passionate about solving problems, crafting stories, building teams, mentoring young entrepreneurs and leaders, connecting dots and people, and getting things done, strategically and efficiently. And I want to do it with organizations that are focused on doing good. To ultimately make the planet a better place.

I bring the fresh perspective of an outsider, with the consideration of a teammate. I will be your advisor, your coach, and, sometimes, your matchmaker and therapist. Are you ready to help your company reach its full potential?