Penny Bickerstaff
Penny has over 20 years’ experience of supporting organisations to improve their performance. This has included significant improvements in their strategic positioning, cost-base and productivity, customer and channel profitability, pricing, informed decision-making and financial control and reporting.
She has worked with some of the UK’s best known companies and organisations many large but others remarkable in ways other than their size.
Penny works at PwC as a partner in the Delivering Deal Value Team (DDV). DDV does what it says on the tin. The team works between PwC’s deals and consulting practice to bring home the promised value of any transaction.
Penny focuses on supporting the CFO and leads the Deals Finance Consulting business. Within DDV, Deals Finance Consulting focuses on supporting CFOs in 3 main ways:
• Execute, track and demonstrate the synergy/separation value
Ensure that the strategic decisions related to the deal get executed cost-effectively and are reflected in achievable financials
Evaluate and diligence the synergy/cost targets for the finance function
Manage the integration/separation of the Finance function
• Plan and execute Day 1 and Day 100 tasks for Finance function to ensure smooth running from the very start:
Design and implement new target operating model of the finance function taking advantage of the impetus of the transaction to deliver a better and more cost-effective function longer term
• Manage the programme office:
Shape the programme (for the whole transaction or just for finance) and track progress of the integration/separation tasks
Minimise, control and report of costs related to transaction
If you would like to know more please contact Penny at penny.bickerstaff@uk.pwc.com or +44 (0)20 7804 0384.