Penny Lloyd Fray
Creative and Communications
Hello.
I’m Penny—a seasoned communications and marketing consultant with a background in law and journalism, and almost 20 years’ experience helping brands shape meaningful narratives. From crisis comms for global energy giants to lifestyle journalism and brand storytelling, I bring creativity and strategic clarity to every project.
My expertise spans digital marketing, public relations, and content strategy—delivering integrated campaigns that elevate visibility and build trust. I’ve led successful initiatives for organisations like the NHS, The King’s Fund, Eni, and Portmeirion Ltd, and served as editor for award-winning publications across the UK and the Middle East. This blend of corporate and editorial experience allows me to tailor messages with both commercial savvy and creative flair.
With early legal training and a journalist’s eye for detail, I approach communications with curiosity, precision, and a keen sense for what resonates. I’m also a writer and visual artist—creative expression fuels my perspective and deepens the storytelling I bring to client work.
Let’s connect if you’re looking for:
• Purpose-driven marketing
• Senior communications support
• Digital strategy and content creation
• Editorial writing and brand storytelling
• Collaborative, creative problem-solving
🌍 UK-based | Fluent in Welsh | Law degree + LPC