Swede based in Marrakech and Italy with 20 years of senior experience from business development, change management, sales, brand building and communications in the fashion and FMCG industries. Board Professional and Industrial Advisor.

Founding Partner of Red City PR | Communications Agency & Production Services

Chairman of the Board of Directors for fashion chain LINDEX, beauty retailer LYKO, communications group NORDIC MORNING and design agency IDENTITY WORKS.

Board Member of STOCKMANN GROUP and charity organisation PROJECT SOAR.

Organiser of TEDxMarrakesh

Founder & author of the Travel & Lifestyle blog "A Life in Marrakech"

Background includes Global Marketing Director of H&M, CEO of Pocket Shop, Managing Director of Fiskars & Gant, Marketing Communications Manager ICA.