Per FT Nilsson

With a solid background in graphic design and market communication, in 2002 I chose to focus on developing business and brand strategies for digital channels in general and mobile channels in particular. Primarily with ideas and solutions for the publishing industry, including the internationally renowned, INMA Award-winning newspaper-phone “DN-mobilen”, but eventually for quite different entities -- as the mobile channel became increasingly relevant for other markets.

Now, a good ten years later, my scope has widened again. "Digital" and "mobile" are no longer niche fields. Instead, they have turned into a core platform for any kind of brand building and business development. And there is so much of that to be done. :)