Dr. Perry D. Drake

Professor of Digital and Social Media Marketing in St. Louis, Missouri

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Dr. Perry D. Drake is currently the Professor of Digital and Social Media Marketing at the University of Missouri in St. Louis. Prior to this role he was an Assistant Professor of Integrated Marketing at New York University for 14 years.

He has been responsible for creating some of the very first courses dealing in web analytics, social media analytics and SAS data mining certifications at the university level. In addition, he was among the first faculty to use Adobe Sitecatalyst in the classroom (then known as Omniture).

At UMSL Perry has implemented a minor and certificate in Digital and Social Media Marketing at the undergraduate & graduate levels and within Continuing Education. He offers courses in mobile marketing strategy, blogs to buzz, media buying, planning and analysis.

Perry is a regular on the speaking circuit. He is passionate about everything digital and social. He embraces all disruptions that are occurring in the world of marketing and communications. For a listing of all his presentations, panel discussions and publications visit the UMSL website athttp://www.umsl.edu/divisions/business/About%20the%20College/Faculty/Marketing/drake.html.

He is also the founder of the Midwest Digital Marketing Conference (MDMC), the largest digital marketing conference in teh midwest. This conference is visited by more than 1,500 attendees featuring speakers from Google, Facebook, Instagram, Pinterest, Microsoft and more.

Oh yes, I almost forgot... Perry, in his spare time, is also a competitive runner and triathlete. Typically finishing in the top 10%. He has run the New York City Marathon many times.

  • Work
    • UMSL
  • Education
    • University of Missouri–St. Louis