Perry Drake

Professor of Digital and Social Media Marketing in St. Louis, Missouri

Read my blog

Perry Drake is currently the Professor of Digital and Social Media Marketing at the University of Missouri in St. Louis. Prior to this role he was an Assistant Professor of Integrated Marketing at New York University for 14 years.

He has been responsible for creating some of the very first courses dealing in web analytics, social media analytics and SAS data mining certifications at the university level. In addition, he was among the first faculty to use Adobe Sitecatalyst in the classroom (then known as Omniture).

At UMSL Perry has implemented a certification program in Digital and Social Media Marketing at the graduate level and within Continuing Education. He offers courses in mobile marketing strategy, blogs to buzz, media buying, planning and analysis. To see all details of his program visit

Perry is a regular on the speaking circuit. He is passionate about everything digital and social. He embraces all disruptions that are occurring in the world of marketing and communications. For a listing of all his presentations, panel discussions and publications visit the UMSL website at

Oh yes, I almost forgot... Perry, in his spare time, is also a competitive runner. Typically finishing in the top 8%. He has run the New York City Marathon many times. He also cycles when needing a change of pace.

  • Work
    • UMSL
  • Education
    • University of Missouri–St. Louis