Peter McSherry

Born in 1984 and raised in Milford, CT. Attended High School at Fairfield College Preparatory School (Fairfield Prep) in Fairfield, CT (class of 2002) and later went on to receive my bachelors degree in economics from Middlebury College in 2006. Professionally I have spent my entire career focusing on website analytics. I spent a year at Pitney Bowes in 2006 in their web project management group helping to support key areas such as self service and my account. Then I switched gears to agency life and joined digital media buying agency, Modem Media (now Publicis Modem) in East Norwalk, CT / NYC. I spent 3 years working on clients such as Heineken, Kraft, General Mills, Marriott, and Yellowtail Wines. Work responsibilities included creating measurement plans, testing scenarios and post analysis reports incorporating website analytics, mobile, social, and media analytics. I was promoted twice in 3 years while I was at Modem. In 2011 I joined Ryan Partnership in Wilton CT as the Associate Director of Digital Analytics where my responsibilities remain similar to those at Modem - though here I am the lead thought leadership for all digital analytics and am working to build a team underneath me.