Peter Cooper

Profile: Analytical and visionary strategist, Exceptional mentor, coach and team builder. Tenacious in building diversity and cross– cultural partnerships and forging strong relationships with external stakeholders.

Developer of facial recognition system for ATM systems- tech transfer from the U.S. Navy; 4 diverse Intl.patents.

International Mktg and Business Dev.: As V.P.North America, Internills Intl. of La Hulpe, Belgium, built export sales to $12 million per year. Negotiated customs for both Belgium and USA. Defined and brokered logistics in both overland and ocean transport. . Strategic marketing /planning to implement European BPO strategies into North American operations for H.J Heinz, McCormick &Co.

General Mgt.
Transitioned a small family computer store into a regional Internet Services Provider. Managed all budgeting, marketing, sales, customer service, technical service, HR, channel sales and contract negotiations, vendor contracts, and daily office management.

Marketing and MARCOM:
Director of Marketing for 4 entrepreneurial startups, initiated and defined ad campaigns for radio and TV and negotiated media buys; Wrote marketing plans resulting a 20% growth for a marine publication. Developed branding strategies for Internet and software companies resulting in exponential sales growth and market share. Designed trade show booths for international corporations in both Europe/N.A,.Negotiated partnerships with major Baltimore sports teams. Defined direct mail and call center strategies. Designed and managed quantitative and qualitative metrics for evaluating strategic marketing project initiatives and new business development.

Sales Management and Training:
As Regional Director of Sales, effectively hired trained and managed sales teams ranging from 10- 75 both remotely and on site. Current expertise is in areas of software and internet technology, communication, customer service and technical service, branding strategies.

Specialties

Strategic Market Positioning,CRM,Change Management,Network integration, Internet and Social Network Utilization, Business Analysis, Branding Strategies, Marketing Plan and Business Strategy Development, Project Management, Software Commercialization, Requirement Definition, Operations Management, TQM, Database Management, Mining and Manipulation, ACCESS, Excel, PowerPoint, Trade Show Planning and Execution

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