Peter Metzinger

Zürich, Zurich, Switzerland

In the eighties I studied physics and finished as a master of sciences. Parallel I worked over 13 years for Greenpeace in Germany and Switzerland and ended that part of my life in 1997 as Campaigns Director of Greenpeace Switzerland.

Then in 1998 I turned what I had learned into a business and founded "business campaigning GmbH", a strategic consulting firm and campaigning agency positioned as «the specialist for impossible missions».

Our clients – we actually call them partners because we share the same goals – come from NGos, industry associations and companies, mainly in Europe, USA and Africa.

Our longstanding network of specialists allows us to offer any kind of strategic support that our clients might need to achieve their goals.

I also lecture at various universities of applied sciences and further education institutes.

As an author I wrote 3 books of my own and co-authored with a couple of other books.

My most important book is about the foundations of my work as a campaigner. It is called "Business Campaigning" and explains over 300 pages the model and theory that I developed in 1998 as a management system for effective and efficient change, campaigns and communication.

My hobbies are motorcycle riding (Harley-Davidson and Ducati), tango, Ninjutsu, hiking, reading and a lot more.

Last but not least I am organizer, host and main sponsor of Campaigning Summit Switzerland – the only international event of Switzerland where the best campaign managers, change makers, communication specialists and all sorts of out-of-the-box thinkers can network, inspire and learn from each other.

  • Education
    • Master of Science