Peter DeLegge

"Motorola's internet marketing maven."
- Business Marketing Association (BMA)

"Marketing Thought Leader"
- Selected for the Marketing Thought Leader Keynote DMA Interactive Marketing Conference

"Marketing expert"
- Crain's BtoB Magazine (Now Ad Age)

"The results of the (Motorola SLVR SEM campaign) were phenomenal..."
- Official Ad-Tech Blog referring to results on Motorola SLVR SEM campaign DeLegge led, presented at Ad-Tech

"Motorola's SEM program is best in class and I applaud (Peter DeLegge's) forward thinking and its implications for an integrated approach to the marketing mix."
- John Burke, Managing Director Technology Vertical Google

Executive Summary Peter DeLegge possesses a wealth of marketing experience and skills spanning two decades. DeLegge has delivered results in a wide range of industries and corporate environments for companies ranging from the Fortune 500 to medium size corporations. His background includes both B2B and B2C marketing, with an emphasis on online marketing (B2B and B2C) and business-to-business marketing management.

His record of accomplishments in senior level marketing roles at Motorola, ADT and Aon, reflect a passion for marketing excellence and straight-forward, personable style. His marketing programs have been praised by executives from Google as a model for all marketers and featured as best case studies in numerous marketing publications. DeLegge has been cited as an expert on online and integrated marketing by both marketing publications such as Direct, BtoB, MarketingSherpa to Wired, many newspapers and books from leading marketing authorities such as Philip Kotler.

Experience Delivering Great Results, Regardless of Industry
At Motorola, DeLegge was responsible for a greater than 20% (two million unique visitor) increase in monthly traffic to Motorola.com and global interactive marketing programs that have been praised as best practices in the Fortune 500, such as achieving improvements over Motorola's past conversions by as much as 250% or more. MarketingSherpa called the program and results "stunning," while a host at AD-Tech referred to the program as "brilliant."

• At ADT, DeLegge was responsible for improving online conversions by more than 50 percent on an annual spend of more than $9 million USD.