Peter Dennis

Director of Ad Product in New York, NY

Peter Dennis

Director of Ad Product in New York, NY

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TL;DR: Director of Ad Product for Barstool Sports. Former ESPN PM. Math major from the University of Michigan. Originally hail from the SF Bay Area. Avid sports fan. Cinephile. Borderline human IMDb.

PROFESSIONAL:

Currently, I manage Barstool's ad product suite across the website and mobile apps. I closely collaborate with sales, marketing, product, design, and engineering to roadmap, prioritize and project manage the development of monetization products. I head up our programmatic offerings and relationships and oversee ad operations across the sites.

Previously I managed ad product for ESPN's fantasy games, international editions and content sites (The Undefeated, espnW and FiveThirtyEight). I created bespoke ad products and modernized the ad tech stack, enhancing user experience while driving towards advertiser KPIs.

PERSONAL:

In my free time, I consume massive amounts of television and movies. My true passion is the Fast and Furious Franchise. Ultimately, it's a series about family and togetherness...and as Tyrese so eloquently said, "Thank you for fast cars."

Being born in Los Angeles but growing up in the San Francisco Bay Area has left me with a sports fandom that straddles both: Dodgers and Lakers but also 49ers and (until recently) the A's. Most importantly, I am a die-hard Michigan fan (GO BLUE) and unabashed Jim Harbaugh defender.

I also enjoy dabbling in the culinary arts and my main inspirations in the kitchen are J. Kenji Lopez-Alt and Brad Leone. Love trying something new, even if it takes a few times to get it right!

  • Work
    • Barstool Sports
  • Education
    • University of Michigan