Starter, relentless sales driver, digital strategist, networker and entrepreneur with vision and a strong commitment to creating value and innovation.

Senior advisor at Blur Management. Editor in Chief of blur.se, Scandinavia's leading sailing site.

Founder of M32 Cup, Happy Yachting, Inserve Technology, OnPosition and several other companies.

Also racing J/111 Blur.

Living in Gothenburg, Sweden.