Peter Henderson

Ideovation is an agile marketing consultancy providing fresh thinking to companies and marketers to help them launch profitable new products and build stronger brands.

I’m a one-of-a-kind food and beverage industry consultant who can walk into a company, ask the right questions, listen closely and identify lucrative opportunities to create successful new products. Over the years, I’ve helped to develop and manage hundreds of new products, brands and categories that have delivered over $100 million in profit.

Whether it’s B2C, B2B, branded or custom, I serve as a connector and accelerator for new product ideas, people, goals and processes. I bring expertise in consumer insight, channels of distribution, customers, food and nutrition regulations, procurement, manufacturing operations, finance, logistics, export markets and all aspects of marketing and business planning.

My broad experience lets me see unexpected answers and practical pathways to growth and leadership where others see only problems, obstacles and roadblocks. That’s why I’ve been able to deliver superior results for nationally recognized brands.