Peter Krull

Peter Krull has always loved the outdoors. Growing up in Western New York, he spent summers hiking and exploring at his family’s rural property. As an adult, living in Southwest Virginia, he regularly hiked the Appalachian Trail and camped in the picturesque area. More recently, he had the opportunity to live on one of Georgia’s undeveloped barrier islands – learning to appreciate its different ecosystem and coastal beauty.

During his successful career with Merrill Lynch, Peter met his wife, Melissa Booth, who was working as a professor and research scientist, studying how microbes function in the environment. He learned much about ecology, environmental awareness and our connection to the earth. He also found love!

About the same time, Peter had the opportunity to spend an afternoon with prominent green architect and philosopher, William McDonough, at his office in Charlottesville, VA. McDonough, the author of the book, Cradle to Cradle, and a major TED Conference speaker exemplified the potential for combining green and social values with a sound business strategy. With this holistic concept in mind,
Peter founded Krull & Company in 2004.

A graduate of Bethany College in West Virginia, Peter credits his undergraduate degree in communications for giving him a unique perspective when it comes to green and social issues, personal finance and the markets. “My communications background has helped me develop the ability to see the big picture, which is important when you’re investing with your values and in a world where global markets are increasingly intertwined,” he says. “It’s also a tremendous benefit when it comes to client interaction. I take great pride in the relationship I have with them – it all starts with good communication.”

He is a staunch advocate for the environment and social issues and is a well-known figure in green business. He currently is a board member of the Western North Carolina Alliance, the premiere environmental non-profit in Western North Carolina. He is also on the Advisory Boards of TEDx Asheville and NC Stage. His pas