Peter Martinez
Veteran, Entreprenuer, and Founder of Primo Fence in Orlando, Fl
I’m a lifelong lover of cities, bikes, and technology, born and raised in Miami-Dade County and shaped by my service in the U.S. Marine Corps after 9/11.
Following my enlistment, I spent seven years in fleet management with AT&T, where I learned the mechanics of large-scale operations. After earning my B.S. in Organizational Behavior from Rollins College, I co-founded Juice Bikes, Orlando’s first citywide bike share program, after successfully launching and selling my original startup, SunCycles.
I later co-founded Flex Markets, a platform helping outdoor market vendors sell in-person and online at the same time, connecting local economies to digital opportunities.
Today, I lead Primo Fence LLC, one of Central Florida’s fastest-growing fencing companies, completing over 14,000 feet of installations in 2024. Across every chapter, from mobility to infrastructure, my mission has stayed the same: to build systems that connect and strengthen communities.