Peter Radsliff is a product designer, marketer and entrepreneur who has led engineering and marketing teams that have developed and launched hundreds of successful products and services. Peter has always followed his passion, first cutting his teeth in product design and development within the scuba diving equipment industry. There he learned the exacting nature of engineering life support products and helped develop the world’s first air-integrated scuba diving computer. He followed his passion for music by taking the top marketing and product job at iconic high-end audio accessories manufacturer, Monster Cable. There he learned how to catalyze product design and storytelling to excite customers, launching hugely successful new product categories through the world’s top retail chains.Peter has since been bitten by the entrepreneurial bug and joined five venture-backed startups ranging from markets as diverse as digital storage, aging/digital health, and the ‘Internet of Things.’ When not developing the next hot tech product or teaching design at San Francisco State University, Peter lives with his wife and three children in the heart of Silicon Valley.