Peter Victor Jones
Director, Small Business Owner, and Consultant in Aberdeen
Peter Victor Jones has worked in search since 2008, generating over 20,000 home service leads annually.
Peter Victor Jones builds organic and paid lead generation systems for businesses whose growth depends on being found. His current work is narrower: what makes an AI system mention, recommend and cite a brand, and what makes it pass over one.
That question produced ECHO, a four-part playbook for AI search visibility, and two metrics that did not exist before it. Peter Victor Jones is the author of ECHO and the originator of Entity Confidence and Share of Answer.
Peter Victor Jones works from Aberdeenshire, Scotland, and writes at petervjones.com.