Hey there, I’m Peter.

I'm passionate about helping businesses + organisations close the gap between strategy + operations - by putting the customer at the heart of everything they do.

For me, it's about making customer strategy + improvement accessible + doable for businesses of any size - not just for the big kids!

With over a two decades of customer strategy + experience transformation for some of the worlds biggest brands + government bodies, we've distilled all of that experience, expertise + proven theory into an actionable framework for businesses + organisations of all shapes + sizes.

I write a bit on the topic - see the button above!)

In recent years, I co-founded Customer Frame + was the co-creator of the Customer Strategy Framework - the tool that helps reframe any business to put the customer (truly) at the heart of everything they do.