Pete Senoff

I'm Pete Senoff. Professionally, I've most recently worked in the health care industry as a director of marketing and business development for the past 23 years for such companies as CIGNA Healthcare, Providence Health, Tenet Health and CareNex Health Services. Previously, I was a hands-on director/manager in the music/recording industry (heavily involved in marketing, communications and public relations) for Atlantic Records, ABC Records, Mobile Fidelity Sound Lab, Blue Thumb Records and Motown Records over a 21 year span. I had the honor of working closely with such artists as the Rolling Stones, Led Zeppelin, Genesis, Ike and Tina Turner, Bette Midler, Stevie Wonder and hundreds of others. Prior to that, I was a writer, editor and photographer for a variety of domestic and foreign newspapers and magazines. Currently, I am a photographer and a gadget and technology enthusiast living in Encino, California, managing my own marketing communications consulting company entitled The Senoff Group. Concurrently, I am the co-owner (with my wife) of Nina's Tong Thai Spa, in Encino, CA. I am also currently working on a number of photographic projects built around my rock concert photography and my more-recent landscape photography portfolios (the background photo to this essay is one of my Hawaiian landscapes).